BOLDLY REIMAGINING LIFE
Project
Curiosity
Client
Toyota USA
Agency
Burrell Communications
Role
Creative Direction
On-Set Art Direction
Team
Corey Seaton:GCD
Copywriter:Payton Cianfarano
Sr. Producer:Catherine Antoniello
There's a group of Toyota customers who don't care about reliability ratings
or resale value. They want to know what you believe in. Where you're going.
What kind of future you're building toward.
Toyota had the answers. The Lunar Cruiser. The LQ autonomous vehicle. Woven City. Innovations that most brands would bury in a press release — we put them on screen.
We opened the campaign in the classroom of a real-life astrobiologist, Dr. Aomawa Shields. One student's question becomes a window into a near future where Toyota is helping scientists conduct research on the moon. Not a concept. Not a rendering.
A vision.
Because the brands that win tomorrow aren't the ones selling what they make.
They're the ones showing you what they believe.
