Fidelity: Elevate 2.0

Inspired by modern design, Elevate uses a bold, illustrated style to show Black Americans as stylish, ambitious, and successful. The visuals highlight both aspiration and achievement—reminding us that financial planning isn’t just about security, it’s about thriving.

Role
Sr. Art Director/ACD
Design

Team
Stanley Yorker (CD/Copywriter)

Project
Elevate 2.0

Client
Fidelity

Agency
Burrell Communications

The Design Formula

Used AI to build characters
& character style.

Mid-journey & Chat GPT

This persona grid was built by crafting original prompts rooted in visual research and refined through collaboration with ChatGPT. I generated hundreds of distinct African-American characters, using Midjourney each illustrated in a consistent, stylized manner. The collection features intentional variation across age, skin tone, body type, clothing, and accessories—capturing the diversity within the audience while keeping the aesthetic cohesive. Light retouching and color grading were applied to ensure visual harmony across the full set.