LOVE IN YOUR HAIR

Concept:

OGX: LOVE IN YOUR HAIR

Loving your hair is part of loving yourself, which allows you to love others
too. It is about kicking off the day in the right headspace or knowing you
can start fresh tomorrow, because everyday is an adventure and you
choose yours.

Role
Associate Creative Director / Art Director – Design
Lead concept development, visual direction, and design strategy across integrated campaigns. Partner with writers, strategists, and producers to translate brand stories into bold, culturally resonant visual experiences.


Team
Emilio Ayala (Group VP CD)

Project
Love in your hair

Client
OGX Beauty

Agency
UWG Inc.

Portrait Of Diversity: 30

ogg - portrait of diversity :30sec

Portrait of Diversity — Story board

OGX Love Is in Your Hair — Campaign Toolkit MAR 28.001.jpeg
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OGX+Love+Is+in+Your+Hair+%E2%80%94+Campaign+Toolkit+MAR+28.006.jpg
OGX+Love+Is+in+Your+Hair+%E2%80%94+Campaign+Toolkit+MAR+28.010.jpg
OGX+Love+Is+in+Your+Hair+%E2%80%94+Campaign+Toolkit+MAR+28.011.jpg
OGX+Love+Is+in+Your+Hair+%E2%80%94+Campaign+Toolkit+MAR+28.012.jpg
OGX+Love+Is+in+Your+Hair+%E2%80%94+Campaign+Toolkit+MAR+28.014.jpg
OGX+Love+Is+in+Your+Hair+%E2%80%94+Campaign+Toolkit+MAR+28.016.jpg
OGX LIITH— Snapchat Creative 031622.002.jpeg
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OGX LIITH— Snapchat Creative 031622.009.jpeg
OGX LIITH— Snapchat Creative 031622.011.jpeg
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