The Scope Zone 

P&G

Concept:

P&G Scope:
The Scope Zone

Welcome to the Scope Zone — that tight 8–12 inch radius where fresh breath meets bold confidence. It’s your personal halo of freshness, shutting down any trace of self-doubt and clearing the way for real connection. When you’re in the Zone, you feel it. And so does everyone else. It’s magnetic, powerful, and unmistakably fresh.

Role
Senior Art Director/ACD

Team
Tischen Franklyn (CD)

Project
The Scope Zone (Canada)

Client
P&G Scope

Agency
UWG Inc

Scope Zone : 15

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