THE VIBE SHIFT
Concept:
THE VIBE SHIFT.
In “My Block,” the all-new Toyota Camry turns heads—but so does the powerhouse behind the wheel. Meet the Black woman mayor running your city with style, confidence, and undeniable auntie energy.
Role
Associate Creative Director / Art Director – Design
Lead concept development, visual direction, and design strategy across integrated campaigns. Partner with writers, strategists, and producers to translate brand stories into bold, culturally resonant visual experiences.
Team
Corey Seaton - GCD
Project
My Block
Client
Toyota USA
Agency
Burrell Communications
MY BLOCK: 30
Toyota My Block :30
Camry 2024
