CURIOSITY CAN
TAKE US ANYWHERE.
We set out to show that with Toyota, curiosity can take you anywhere — from the classroom to the cosmos, and beyond what’s possible today.
Role
Creative Direction
On-Set Art Direction
Team
Corey Seaton - GCD
Copywriter - Payton Cianfarano
Sr. Producer - Catherine Antoniello
Project
Curiosity
Client
Toyota USA
Agency
Burrell Communications
CURIOUSITY: 30
BOLDLY
REIMAGINING LIFE
We set out to reposition Toyota in the minds of modern consumers — from a brand known for reliability to one defined by imagination, innovation, and progress.
We wanted to spark curiosity, showing how Toyota’s vision extends far beyond the road
— toward new frontiers of mobility, technology, and possibility.
Through storytelling led by real scientists and future-facing concepts like the Lunar Cruiser, The Woven City and Toyota LQ, our goal was to invite audiences to dream with Toyota — a brand boldly reimagining life.
the team
My Role
Creative Direction
On-Set Art Direction
Team
Corey Seaton - GCD
Copywriter - Payton Cianfarano
Sr. Producer - Catherine Antoniello
—
Project
Curiosity
—
Client
Toyota USA
—
Agency
Burrell Communications
CURIOUSITY: 30