CHASE FUN
Culture isn't something you borrow — it's something you build. For the All-New 2026 Toyota RAV4, we didn't look at culture from the outside in.
Role
Creative Direction
On-Set Art Direction
Team
Corey Seaton - GCD
Copywriter - Payton Cianfarano
Sr. Producer - Catherine Antoniello
Project
Curiosity
Client
Toyota USA
Agency
Burrell Communications
CURIOUSITY: 30
CHASE FUN
We set out to reposition Toyota in the minds of modern consumers — from a brand known for reliability to one defined by imagination, innovation, and progress.
We wanted to spark curiosity, showing how Toyota’s vision extends far beyond the road
— toward new frontiers of mobility, technology, and possibility.
Through storytelling led by real scientists and future-facing concepts like the Lunar Cruiser, The Woven City and Toyota LQ, our goal was to invite audiences to dream with Toyota — a brand boldly reimagining life.
the team
My Role
Creative Direction
On-Set Art Direction
Team
Corey Seaton - GCD
Copywriter - Payton Cianfarano
Sr. Producer - Catherine Antoniello
—
Project
Curiosity
—
Client
Toyota USA
—
Agency
Burrell Communications
CURIOUSITY: 30