The Work
The best work doesn't just look good — it lands.
I work at the intersection of art, commerce, and culture to tell stories that connect.
Recent Work
HATERS ANTHEM
TOYOTA USA
Toyota was entering the EV space with something to prove — and an audience ready to doubt them.
CHASE
FUN
TOYOTA USA
Culture isn't something you borrow — it's something you build. For the All-New 2026 Toyota RAV4, we didn't look at culture from the outside in.
What I Do
Creative Direction
Vision, concept, and the throughline that holds a brand together, set, owned, and carried across every channel.
Art Direction
Visual storytelling for photo and video: casting, set design, styling.
Brand Identity
Brand strategy and visual systems built to last. Logos, guidelines, motion.
Design
Hands-on work: decks, digital, print, packaging. The rare CD who opens the file.
Fractional CD
Embedded creative leadership, all the impact, none of the overhead.
Consulting
Senior perspective for in-house teams: audits, sprints, advisory.
Toyota Curiousity (2025)
TOYOTA - BATON (2025)
TOYOTA CAMRY - VIBE SHIFT
TOYOTA TACOMA - GET OUT THERE
Power of a Nudge
Toyota — GET OUT THERE
Fidelity — Elevate 2.0
Ben's Originals — My Original Recipe
P&G Scope — Scope Zone
PEPSI - JAM-I-CAN
oxg - Love in your hair
Tessellated — Tropics Vol. 01
Bronco — We Do
SUMMER STAGE 17
Lincoln Listens First 2020 - 2021
Doritos — Solid Black
F-150 — Work it Out
Built Phenomenal
Essence Uplifted — Ford
Lincoln — First Listen
The Bugestista
TUSK USA
